Branding of the VALUE master’s collection.
The visual identity includes design elements of the bag collection and is based on the book design of the master’s thesis. The creation process of the products is incorporated into the design in order to emphasise the appreciation of the materials and craftsmanship and bring them closer to the consumer. A classically inspired font and bright colours are used as contrasting elements to communicate both the value of the products and their expressiveness. The prints play with different haptics and trompe-l’œil effects.